Which Statement Is Not True About Simulated Test Markets

question 67

Multiple Choice

Which statement is not true about simulated test markets?

• A) While a firm's test marketing is in progress, competitors have an opportunity to beat it to the national market.
• B) Competitors often take actions such as increasing their promotional efforts to contaminate the test marketing program.
• C) They yield mathematical estimates of market share based on initial reaction of consumers to a new product.
• D) Both A and B are not true about simulated test markets.

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Definitions:

Para-Language

The non-verbal elements of communication used to modify meaning and convey emotion, such as tone of voice, loudness, and pitch.

Non-Verbal Communication

The process of conveying a message without the use of words, through gestures, facial expressions, and body language.

Nonverbal Visual Cues

Forms of communication without words, such as gestures, facial expressions, and body language, that convey messages or emotions.

Nodding

A physical gesture involving the lowering and raising of the head, typically used to signal agreement, acknowledgment, or understanding.