Which Statement Is Not True Concerning a Standard Test Market

question 64

Multiple Choice

Which statement is not true concerning a standard test market?

• A) One or more combinations of marketing mix variables (product, price, distribution, and promotional levels) are employed.
• B) Competitors often take actions such as increasing their promotional efforts to contaminate the test marketing program.
• C) While a firm's test marketing is in progress, competitors have an opportunity to beat it to the national market.
• D) All statements are correct.

---

Definitions:

Finished Goods

Products that have completed the manufacturing process but have not yet been sold or distributed to customers.

Inventory

The goods and materials a business holds for the ultimate goal of resale or processing.

February

Known as the second month in the Gregorian calendar, it has 28 days in standard years and 29 days in years classified as leap years.

Unit Product Cost

The total cost associated with producing one unit of product, calculated by summing all relevant variable and fixed costs.