Which Statement Is Not True About Simulated Test Markets

question 67

Multiple Choice

Which statement is not true about simulated test markets?

• A) While a firm's test marketing is in progress, competitors have an opportunity to beat it to the national market.
• B) Competitors often take actions such as increasing their promotional efforts to contaminate the test marketing program.
• C) They yield mathematical estimates of market share based on initial reaction of consumers to a new product.
• D) Both A and B are not true about simulated test markets.