Less Effort Is Required of the Respondent in a Personal

question 25

True/False

Less effort is required of the respondent in a personal interview than in a telephone or mail interview.

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Definitions:

Cognitive Dissonance

The mental discomfort experienced by an individual who holds contradictory beliefs, ideas, or values, leading to an internal conflict.

Purchase Anxiety

The apprehension or doubt a consumer may feel before making a purchase decision, often due to fear of making the wrong choice.

Consumer Cynicism

A sentiment or attitude of distrust towards marketing practices, where consumers doubt the honesty or integrity of advertisements and promotions.

Subliminal Perception

The process by which individuals respond to stimulus that they are not consciously aware of, influencing their behavior or thought process unknowingly.