Involves Trained Observers Posing as Consumers and Shopping at Company-

question 80

Multiple Choice

involves trained observers posing as consumers and shopping at company- or competitor- owned stores to collect data about customer- employee interaction and other marketing variables. (Choose the best answer.)

• A) Contrived observation
• B) Mystery shopping
• C) Structured observation
• D) Personal observation

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Definitions:

Opportunity Cost

The amount of income forgone from an alternative to a proposed use of cash or its equivalent.

Differential Revenue

The difference in revenue between two alternative decisions or courses of action.

Course of Action

A plan or strategy that an organization or individual intends to follow to achieve a specific goal.

Alternative

An option or choice that serves as a substitute to a decision or course of action.