Use of a Moderator's Outline Reduces Some of the Validity

question 83

True/False

Use of a moderator's outline reduces some of the validity problems inherent in focus groups,such as those caused by different moderators not covering the same content areas in comparable ways.

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Definitions:

Terror Management Theory

The notion that the most fundamental human motivation is to reduce the terror of the inevitability of death. Self-esteem may be centrally implicated in effective terror management.

Fear of Death

Describes the anxiety or dread associated with the anticipation of dying or the concept of mortality.

Open Punctuation

A writing style for business correspondence that omits traditional punctuation marks after the salutation and the complimentary close.

Copy Notation

A notation on written correspondence indicating additional recipients who have been sent copies of the document.