The Main Purpose of Focus Groups Is to Gain Insights

question 11

True/False

The main purpose of focus groups is to gain insights by listening to a group of people from the appropriate target market talk about issues of interest to the researcher.

---

Definitions:

Moral Anxiety

A feeling of discomfort or distress that arises from the conflict between one's actions or desires and one's moral standards.

Id

Part of the psychic apparatus in Freudian psychoanalysis, representing the unconscious, instinctual part of the mind that operates based on the pleasure principle.

Superego

In Freudian psychoanalysis, represents the ethical component of personality, regulating the impulses of the id according to moral and societal norms.

Defense Mechanisms

Psychological strategies brought into play by individuals or the mind unconsciously to protect against anxiety, social sanctions, or to provide a refuge from reality.