You Are Researching Secondary Data on the Shopping Habits of Households

question 13

Multiple Choice

You are researching secondary data on the shopping habits of households for your project. A marketing research firm that had done research in the area has agreed to allow you to dial into their mainframe computer to access the data. You will be accessing a(n) .

• A) offline database
• B) special purpose database
• C) online database
• D) customer database

---

Definitions:

Population Distributions

The distribution of values, states, or categories that represent the characteristics of a population from which samples might be drawn.

Confidence Interval

An array of values derived from statistical analysis of a sample, likely including the value of an unknown population metric.

Average Time

The mean duration or period taken by a set of events or tasks, calculated by dividing the sum of all times by the number of events.

Race Times

The durations taken to complete a race, often used in statistical analyses to compare the performance of different athletes or conditions.