Which Statement Is Not True About Research Design

question 81

Multiple Choice

Which statement is not true about research design?

• A) Research design is a framework for conducting the marketing research project.
• B) Research design is undertaken before developing the approach to the problem.
• C) Research design is undertaken after the marketing research problem is defined.
• D) Research design specifies the measurement and scaling procedures.

---

Definitions:

Manager

An individual who is in charge of a certain group of tasks, or a certain subset of a company, with responsibilities that include leading employees and making decisions to ensure organizational goals are met.

Management Consultant

A professional who provides advice to businesses on strategy, structure, management, and operations.

Sources of Change

Sources of change include various factors that can alter the dynamics of an environment or organization, such as technological advancements, economic shifts, or cultural transformations.

Entrepreneurial Traits

Characteristic features and attributes that are commonly observed in successful entrepreneurs, such as innovation, risk-taking, and resilience.