Which Is an Advantage of the Direct Approach to Collecting

question 35

Multiple Choice

Which is an advantage of the direct approach to collecting perception data?

• A) It is easy to identify respondents with homogeneous perceptions.
• B) The respondents can be clustered based on the attribute ratings.
• C) The researcher does not have to identify a set of salient attributes.
• D) It is easier to label the dimensions.

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Definitions:

Shape

In statistics, the geometric form of a distribution that describes how data is organized or spread out.

Distribution

The way in which values in a data set are spread or dispersed across a range.

Probabilities

A branch of mathematics dealing with the likelihood of occurrence of different events.

P-value

The probability of observing a statistic as extreme as, or more extreme than, the observed results under the null hypothesis.