________ Is a Type of Non-Sampling Error Arising from Respondents

question 94

Multiple Choice

________ is a type of non-sampling error arising from respondents who do respond but give inaccurate answers,or their answers are mis-recorded or mis-analyzed.It may be defined as the variation between the true mean value of the variable in the net sample and the observed mean value obtained in the marketing research project.

• A)Random sampling error
• B)Non-response error
• C)Non-sampling error
• D)Response error

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Definitions:

Influencing Factor

An element or aspect that can sway, affect, or alter the outcome of a decision, situation, or behavior.

Authentic Leadership

A leadership style characterized by self-awareness, transparency, ethical/moral behavior, and openness, fostering genuine connections with followers.

Rough Times

Periods of difficulty or hardship where challenges are faced.

Will Power

The ability to control one's own actions, emotions, or impulses, and the capacity to persist in challenging situations.