Ahmad and the Team Working on the Alexandria Tire Company

question 71

Multiple Choice

Ahmad and the team working on the Alexandria Tire Company marketing research project are developing ways to test their hypothesis that drivers of larger trucks prefer dual belted radial tires. What type of research are they conducting?

• A) simple research
• B) descriptive research
• C) exploratory research
• D) causal research

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Definitions:

Competitors' Actions

Activities or strategies undertaken by businesses in the same industry aimed at gaining competitive advantage.

Right-Hand-Drive Cars

Vehicles configured with the steering wheel and controls on the right side, designed for use in countries where traffic drives on the left side of the road.

Market Attractiveness

An assessment of the potential profitability and opportunities within a specific market or industry segment.

Customer Needs

Requirements or desires that consumers express through their buying behavior, which drive demand for products or services.