Which of the Following Is a Way in Which the Researcher

question 51

Multiple Choice

Which of the following is a way in which the researcher might assist the client after the marketing research report has been presented?

• A) further research projects
• B) help the client firm make the information generated in the marketing research project a part of the firm's marketing (management) information system (MIS) and decision support system (DSS)
• C) selection of a new product or advertising agency, development of a pricing policy, marketing segmentation, or other marketing actions
• D) all of the above

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Definitions:

Open Innovation

Refers to a business model that promotes collaboration with individuals and organizations outside the company to drive innovation in products, services, and processes.

Idea Champions

Individuals who actively support, promote, and ensure the success of a new idea or innovation within an organization.

Identity Shift

The process of changing or evolving one's sense of identity or self-concept, often in response to new experiences or information.

Training

The process of enhancing the knowledge, skills, and abilities of employees for performing specific jobs.