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If You Are Trying to Decide If Something Should Be

question 37

Multiple Choice

If you are trying to decide if something should be included or left out of the marketing research report, you are being mindful of the element of report writing.


Definitions:

General Environment

The broad external conditions (such as economic, legal, political, technological, and social factors) that affect organizations and their performance but are beyond their direct control.

Unemployment Rate

The percentage of the total labor force that is unemployed but actively seeking employment and willing to work.

Legal-Political Conditions

The framework of laws and political circumstances that influence how businesses and organizations operate within a society.

Political Party

An organized group of people with similar political aims and opinions, that seeks to influence public policy by getting its candidates elected.

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