Is Established When the Measured Items Are Conceptually Consistent with a Construct

question 52

Multiple Choice

is established when the measured items are conceptually consistent with a construct definition.

• A) Composite reliability
• B) Nomological validity
• C) Discriminant validity
• D) Convergent validity
• E) None of the above

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Definitions:

Utility

The total satisfaction or benefit that a consumer receives from consuming a good or service.

American Express

A multinational financial services corporation known for its credit card, charge card, and traveler's check businesses.

Utility

The total satisfaction or benefit received from consuming a good or service.

Place Utility

The value added to products by having them available at the location where they are needed or desired by consumers.