Which of the Following Is Not One of the Procedures

question 21

Multiple Choice

Which of the following is not one of the procedures for assessing the reliability and validity of conjoint analysis results?

• A) Internal validity can be determined by correlating predicted evaluations with those obtained from the respondents.
• B) Test- retest reliability can be assessed by obtaining a few replicated judgments and correlating them.
• C) Stress values or badness of fit measures should be evaluated. Stress values vary with the type of conjoint analysis procedure and the data being analyzed.
• D) The goodness of fit of the estimated model (R²) should be evaluated.

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