The Basic Conjoint Analysis Model Expressing the Fundamental Relationship Between

question 36

Multiple Choice

The basic conjoint analysis model expressing the fundamental relationship between attributes and utility in conjoint analysis is shown below: What does m represent?
U(X) =
M
Σ
I=1
Ki
_Σ ^αij^Xij j=1

• A) 1 if the jth level of the ith attribute is present, or 0 otherwise
• B) the part- worth contribution or utility associated with jth level (j, j=1, 2, ...k_i) of the ith attribute (i, i=1, 2, ...m)
• C) number of attributes
• D) number of levels of attribute i

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Definitions:

Social Integration

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Respect for Law

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Capitalism

An economic system characterized by private or corporate ownership of capital goods, by investments determined by private decision, and by prices, production, and the distribution of goods that are determined mainly by competition in a free market.

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