The Basic Conjoint Analysis Model Expressing the Fundamental Relationship Between

question 36

Multiple Choice

The basic conjoint analysis model expressing the fundamental relationship between attributes and utility in conjoint analysis is shown below: What does m represent?
U(X) =
M
Σ
I=1
Ki
_Σ ^αij^Xij j=1

• A) 1 if the jth level of the ith attribute is present, or 0 otherwise
• B) the part- worth contribution or utility associated with jth level (j, j=1, 2, ...k_i) of the ith attribute (i, i=1, 2, ...m)
• C) number of attributes
• D) number of levels of attribute i

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Definitions:

Recording

The act of documenting financial transactions in the accounting records of an organization, following principles of bookkeeping.

Consolidation Entry S

A journal entry that combines the financial statements of a parent company with its subsidiaries to present as a single entity.

Consolidation Worksheet

A tool used in preparing the consolidated financial statements, facilitating the combination of financial information.

Purpose

The reason for which something exists or is done, made, or used.