Which Method Allows the Researcher to Obtain Information on Cluster

question 2

Multiple Choice

Which method allows the researcher to obtain information on cluster membership of cases if the number of clusters is specified?

• A) factor loading plot
• B) scattergram
• C) scree plot
• D) icicle plot

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Definitions:

Hierarchy of Effects

A sequence of stages through which consumers typically move from awareness to knowledge, liking, preference, conviction, and finally to purchase.

First Stage

The initial phase of a process or series of events, often characterized by early development or the introduction of something new.

Interest

The cost of borrowing money or the payment received for lending money, typically expressed as a percentage of the principal amount.

Awareness

The level of consumer recognition and knowledge of a product, brand, or issue.