Discriminant Analysis Can Be Used to Answer Questions Such as ________

question 46

Multiple Choice

Discriminant analysis can be used to answer questions such as ________.

• A)How much of the variation in sales can be explained by advertising expenditures,prices,and level of distribution?
• B)In terms of demographic characteristics,how do customers who exhibit store loyalty differ from those who do not?
• C)What are the distinguishing characteristics of consumers who respond to direct mail solicitations?
• D)Both B and C are correct.

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Definitions:

Honor System

A trust-based system that relies on individuals' integrity to follow specific rules or standards without direct supervision or enforcement.

Intentional Probes

Techniques used in interviews or surveys to elicit deeper or more detailed responses from the participant.

Role Playing

An activity or technique in which individuals assume and act out roles of others or fictional characters, often used in training, therapy, or research.

Open-Ended Questions

Questions formulated to allow for expansive, detailed answers, encouraging respondents to elaborate on their thoughts and feelings.