Which of the Following Statements Are True Concerning Questionnaire Design

question 9

Multiple Choice

Which of the following statements are true concerning questionnaire design for international marketing research?

• A) It is desirable to have two or more simple questions rather than a single complex question.
• B) Unstructured or open- ended questions should be used with caution in countries with high illiteracy rates.
• C) The questionnaire may have to be suitable for administration by more than one method.
• D) All of the above statements are true.

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Definitions:

Education Level

The highest degree or grade of schooling an individual has completed.

Physical Activity

All physical actions triggered by the contraction of skeletal muscles which lead to the consumption of energy, such as tasks performed during work, play, execution of domestic duties, commuting, and participation in leisure activities.

Unmarried Man

A male individual who has never entered into a marriage or similar partnership.

Obesity

A medical condition in which excess body fat has accumulated to the extent that it may have a negative effect on health.