In Order to Determine Customer Needs and to Implement Marketing

question 14

Multiple Choice

In order to determine customer needs and to implement marketing strategies and programs aimed at satisfying those needs, marketing managers need information about .

• A) competitors
• B) customers
• C) other forces in the marketplace
• D) all of the above

Distinguish between business models, business plans, and their respective purposes and structures.

Identify the key elements involved in the infrastructure of a business model.

Appreciate the importance of customer segmentation and targeted marketing in business strategy.

Understand the concept and importance of financial viability within a business model.

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Definitions:

Optically Inactive

Describes compounds that do not rotate the plane of polarized light, usually because they are achiral or have a symmetrical arrangement of atoms.

Base-promoted Hydrolysis

A chemical reaction where a base speeds up the hydrolysis process, commonly involving cleavage of bonds by the addition of water.

Fats

Molecules composed of triglycerides that are solid at room temperature, commonly found in animals and some plants, and serve as a major energy source.

Oils

Organic substances that are liquid at room temperature and are insoluble in water but soluble in organic solvents.