When a Firm Cannot Conduct an Entire Marketing Research Project

question 67

Multiple Choice

When a firm cannot conduct an entire marketing research project in house, it must select an external supplier for one or more phases of the project. One of the things that the firm does not need to consider or do when selecting an external research supplier is .

• A) develop criteria for selecting an outside supplier
• B) compile a list of prospective suppliers
• C) realize that the cheapest bid is not always the best bid
• D) All of the above must be considered or done.

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Definitions:

Sustainable Farming

Agricultural practices that aim to meet current food and textile needs without compromising the ability of future generations to meet their needs.

Typical Consumer

A representative or average consumer whose buying behavior reflects that of a larger defined group of consumers.

Supply Chain Level

Denotes the stage or position of an entity within the overall network from raw materials to end customer.

Individual Firm Level

The perspective of analyzing business strategies, performance, and decision-making at the single company level.