The Purpose of the Interview with the VP of Marketing

question 17

Multiple Choice

The purpose of the interview with the VP of Marketing of the Hilton Waikoloa at the end of the chapter was:

• A) To show the success of a hotel to promote itself by augmenting the environment
• B) To show how a city works with a state to promote itself
• C) To show how a hotel works with a destination to promote itself and the destination
• D) To show a failure of a hotel to promote itself by neglecting the environment

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Definitions:

Exploitative

Utilizing someone or something unfairly for one's own advantage.

Process Innovation

The introduction of new or improved operational and work methods.

Operational

Pertaining to the activities that form the day-to-day functions and processes of an organization.

E-Commerce

The buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet.