In the Interview at the Beginning of the Chapter, What

question 43

Multiple Choice

In the interview at the beginning of the chapter, what did Christian Hempell state were the biggest strategic challenges for the hotel industry?

• A) Value chain changes with the growth of internet distribution companies
• B) Ability to differentiate within product class
• C) Innovation that is economically feasible
• D) Both A & C
• E) All of the above

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Definitions:

Smaller

Of less size, amount, or scale compared to others of its kind.

Environmental Uncertainty

A condition that exists when the external environment is vague, difficult to diagnose, and unpredictable.

Organizational Effectiveness

A measure of how successfully an organization achieves its goals and objectives, often evaluated through performance, adaptability, and sustainability.

External Environment

The external environment of an organization includes all outside factors and forces that affect its operations, ranging from economic, socio-cultural, legal, technological, to political conditions.