According to Internal Marketing, to Create Customer Value the Firm

question 6

Multiple Choice

According to internal marketing, to create customer value the firm must create:

• A) Customer awareness
• B) Process value
• C) Communication value
• D) Employee value

---

Definitions:

Communication Problems

Communication problems occur when there is a failure in effectively transmitting or receiving messages, leading to misunderstandings and conflicts within an organization.

Win-lose Orientation

is a competitive mindset where a person or group views situations in terms of winning or losing, often at the expense of others.

Interpersonal Conflict

Interpersonal conflict is a disagreement or clash between two or more individuals due to differences in opinions, values, or interests.

Management Styles

The varied approaches leaders use to interact with employees, make decisions, and direct operations within an organization.