In Creating a Marketing Plan, Collection of All Data Should

question 9

Multiple Choice

In creating a marketing plan, collection of all data should take place before:

• A) A marketing position statement is created
• B) Any data analysis
• C) Determining occupancy ratio and REVPAR
• D) Both A & B

---

Definitions:

Cross-Cultural Training

Educational programs designed to inform and prepare individuals for effective interaction and work in different cultural settings.

Awareness

The state or ability to perceive, to feel, or to be conscious of events, objects, thoughts, emotions, or sensory patterns.

Culture

The shared values, beliefs, behaviors, and norms within a group, organization, or society that shape its identity and practices.

Host Country

A country (other than the parent country) in which an organization operates a facility.