Which of the Following Best Defines the Presentation Mix

question 6

Multiple Choice

Which of the following best defines the presentation mix?

• A) All communications between the firm and the target market that increase the tangibility of the product or service
• B) The combination of prices used by the firm to represent the value of the offering
• C) All of the elements used by the firm to increase the tangibility of the product or service mix in the perception of the target market at the right place and time
• D) All channels available between the firm and the target market that increase the probability of getting the customer to the product
• E) The combination of products and services, whether free or for sale, that are factually offered to satisfy the needs of the target market

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Definitions:

Humanistic

A psychological approach that emphasizes individual potential for growth and stresses the importance of self-actualization and personal fulfillment.

Psychodynamic

The psychodynamic approach in psychology emphasizes systematic study of the psychological forces that underlie human behavior, feelings, and emotions and how they might relate to early experience.

Hereditability

A measure of how well differences in people's genes account for differences in their traits.

Unconscious

The part of the mind that contains thoughts, memories, and desires not currently in focal awareness but can influence behavior.