A Communications Mix Is

question 5

Multiple Choice

A communications mix is:

• A) All of the elements used by the firm to increase the tangibility of the product/service mix
• B) All communications between the firm and the target market that increase tangibility of the product/service
• C) A combination of prices used by the firm to represent the value of the offering
• D) Highly tangible elements that increase the tangibility of the product/service

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Definitions:

FDIC-insured Deposits

Deposits held in banks and financial institutions that are insured by the Federal Deposit Insurance Corporation (FDIC) against bank failure up to a certain limit.

Liquid and Riskless

Refers to assets that can be easily converted to cash without significant loss of value and carry minimal risk of loss.

Board of Governors

The leading body of a central bank or other regulatory institution, responsible for overseeing the management and operations.

Fed

Short for the Federal Reserve, which is the central banking system of the United States responsible for monetary policy.