A Communications Mix Is

question 5

Multiple Choice

A communications mix is:

• A) All of the elements used by the firm to increase the tangibility of the product/service mix
• B) All communications between the firm and the target market that increase tangibility of the product/service
• C) A combination of prices used by the firm to represent the value of the offering
• D) Highly tangible elements that increase the tangibility of the product/service

---

Definitions:

X-Coordinate

The horizontal value in a pair of coordinates that indicates a point's location on a two-dimensional graph.

Circular-Flow Diagram

The circular-flow diagram is an economic model illustrating the flow of goods and services, income, and payments between households and businesses in an economy.

Simple Economy

An abstract economy with few components, simplifying analysis of economic principles.

Households

The basic economic units consisting of all individuals who live together and make joint decisions on consumption and labor supply.