Database Marketing Has All of the Benefits Except

question 49

Multiple Choice

Database marketing has all of the benefits except:

• A) It improves the use of customer and market information
• B) It aligns itself with direct marketing which implies two-way communication
• C) It forms a basis for developing long-term customer relationships
• D) It provides a strategic advantage through the more effective use of marketing information internally

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Definitions:

Bystander Effect

A social psychological phenomenon where individuals are less likely to offer help to a victim when other people are present.

Two-factor Theory

A theory of emotion proposing that emotions are based on physiological arousal and cognitive interpretation of that arousal.

Voter Preference

The inclination or predisposition of voters towards certain candidates, parties, or policies in an election.

Facial Features

Distinct attributes of the face such as eyes, nose, and mouth that contribute to individual recognition and expression interpretation.