Proprietary Marketing Databases

question 47

Multiple Choice

Proprietary marketing databases:

• A) Offer a competitive advantage by enabling a company to focus in on one market segment
• B) Are created by customers who give their permission to be contacted.
• C) Are developed by an individual company for its own use
• D) All of the above

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Definitions:

Comparative Balance Sheets

Financial statements that display a company's financial position at different points in time, side by side, to facilitate comparison and trend analysis.