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In a typical conventional distribution system, the retailer carries few brands and never those of competing companies.
Self-Fulfilling Prophecy
A belief or expectation that influences behavior in a way that causes the belief to become true.
Fundamental Attribution Error
The tendency to overemphasize personal characteristics and ignore situational factors in judging others' behavior.
Confirmation Bias
The inclination to seek out, understand, prefer, and remember information in a manner that reaffirms one’s already held beliefs or theories.
External Attribution
The process of assigning the cause of behavior to some situation or event outside a person's control rather than to some internal characteristic.
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