In General, Marketing Integration Is Also Known As

question 23

Multiple Choice

In general, marketing integration is also known as:

• A) Vertical marketing systems (VMS)
• B) Circular marketing systems (CMS)
• C) Diagonal marketing systems (DMS)
• D) Horizontal marketing systems (HMS)

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Definitions:

Calendar Time

The actual time measured by calendar days, weeks, months, or years, as opposed to other measures of time.

Immediate Market

A marketplace or environment where transactions occur directly and without delay, allowing for the quick exchange of goods or services.

Industry

A sector of the economy that includes businesses and organizations that produce similar goods or services.