It Is Most Important to Remember That Customers Do Not

question 38

Multiple Choice

It is most important to remember that customers do not buy _________; they buy _________.

• A) Features; Services
• B) Features; Benefits
• C) Supplies; Services
• D) Service; Benefits

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Definitions:

Technical Aspects

Pertains to the specific details, skills, or methods related to a particular field of study or area of expertise.

Flextime

Flexible working hours that permit employees the option of choosing daily starting and quitting times provided that they work a set number of hours per day or week.

Specified Number

A particular or distinct quantity that has been defined or mentioned, often within a context requiring precise identification.

Job Sharing

The arrangement whereby two part-time employees perform a job that otherwise would be held by one full-time employee.