The Textbook Lists Five Situations When It Would Be Appropriate

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The Answer is The five situations are:
1) The product requires that the customer receive assistance, perhaps personal demonstration and trial a purchase decision requires a major commitment on the buyer's part
2) The final price is negotiated, not fixed, and the final price and quantity purchased allow an adequate to support selling expenses
3) Distribution channels are short and direct and channel members require training and assistance
4) Advertising media do not reach all of the intended markets and the information sought by potential customers cannot be provided thoroughly through advertising
5) The market sees personal selling as an essential part of the product

The Textbook Lists Five Situations When It Would Be Appropriate

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