Public Relations Guidelines, as Suggested in the Text by Rod

question 39

Multiple Choice

Public relations guidelines, as suggested in the text by Rod Caborn of the firm Yesawich, Pepperdine, Brown & Russell include all of the following except:

• A) A consistent, on-going PR program should provide consistent, on-going results
• B) Great public relations depends on creative management
• C) PR people must understand your marketing plan
• D) It is not imperative for a good PR plan to be written; some of the best campaigns will evolve from current events

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Definitions:

Eyeglasses

Corrective or protective lenses mounted in a frame that holds them in front of a person's eyes, typically used to correct vision impairments.

Going for a Swim

The act of engaging in swimming as a form of exercise, recreation, or sport.

Physical Exercise

Any bodily activity that enhances or maintains physical fitness and overall health and wellness.

Reduce Stress

Strategies or activities aimed at decreasing the physical and psychological effects of stress on an individual's well-being.