What Customer Attributes Are Important When Positioning

question 23

Multiple Choice

What customer attributes are important when positioning?

• A) Importance
• B) Determinance
• C) Salience
• D) All of the above

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Definitions:

Distinctive

Having a unique quality or characteristic that sets someone or something apart from others.

Conversion Theory

A theory in social psychology that suggests minority group members can influence the majority through consistency, self-confidence, and defection from the majority.

Minority Opinions

Views or beliefs held by a small segment of a population, often differing significantly from those of the majority.

Presented Quickly

Refers to information, stimuli, or responses that are introduced or occur in a brief, rapid manner, often requiring immediate processing.