The First Step in the Development of a Communications Strategy

question 43

True/False

The first step in the development of a communications strategy is to decide who the target market is.

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Definitions:

Area of Concern

A domain or issue that requires attention or is regarded as a subject requiring intervention or oversight.

Health Care

A broad field involving the provision of services to maintain or improve people's health through the prevention, diagnosis, treatment, and rehabilitation of illness and injury.

Type A Personality Traits

Characteristics typically including competitiveness, urgency, aggression, and a high level of stress.

External Locus of Control

The belief that one's life events are largely due to external factors or forces beyond one's control.