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The communications mix can indirectly persuade a person to purchase.
Unrelated Products
Products that belong to different markets or sectors, showing no direct connection or use relation.
New Customers
Individuals or entities that have never purchased from or engaged with a brand or business before.
Existing Products
Products that are currently available in the market, developed and sold by companies.
Existing Customers
Individuals or entities that have previously made purchases from a business and may continue to do so.
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