Which One of These Is Not an Element of the Communications

question 27

Multiple Choice

Which one of these is not an element of the communications mix?

• A) Sales promotion
• B) PR/publicity
• C) Personal selling
• D) All of the above
• E) None of the above

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Definitions:

Descriptive

Descriptive refers to the statistical techniques or studies that aim to summarize or describe a set of data without making inferential predictions or determinations about the data.

Nominal

Describing a data classification that categorizes data without a natural order or ranking.

Inferential Statistics

The branch of statistics that allows for the making of predictions or inferences about a population based on a sample of data.

Descriptive Statistics

Statistical methods that summarize and describe the features of a dataset, including measures such as mean, median, mode, and standard deviation.