After All of the Phases of the Advertising Process Have

question 49

Multiple Choice

After all of the phases of the advertising process have been employed, the ultimate question is:

• A) "How much did it cost?"
• B) "Did it work?"
• C) "How will the buzz be created?"
• D) "What should we do again?"

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Definitions:

Accountability

The obligation of an individual or organization to account for its activities, accept responsibility for them, and disclose the results in a transparent manner.

Answerability

The quality or state of being responsible, especially to explain or justify one's actions to someone who has the right to ask for such explanations.

Liability

Legal responsibility for one's actions or the obligation to compensate for harm caused to others, enforceable by civil legal processes.

Authenticity

The quality of being genuine, true, or accurate, not counterfeit or copied.