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In Order to Position or Reposition a Product or Service

question 16

True/False

In order to position or reposition a product or service, a marketer must do a thorough situation analysis.


Definitions:

Research And Development

A business or government activity that involves the study and creation of new products, services, or discoveries.

LRAC Curve

Long-Run Average Cost Curve, showing the lowest average cost at which a firm can produce any given level of output in the long term.

Natural Monopolist

A type of monopoly that occurs when a single firm can supply a product or service to an entire market at a lower cost than two or more firms could.

Market Demand Curve

A graphical representation that shows the relationship between the price of a good and the total quantity demanded by all consumers in the market.

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