Examlex
Positioning maps can be used to determine strategies vis-à-vis the competition as well as aid in analyzing the firm's own internal position using attributes and benefits.
Price Point
The selling price of a product or service, often considered in the context of what the market will bear or competitive positioning.
Whole-House Weather Blanket
This is a term usually associated with insulation techniques designed to improve the energy efficiency of a home by providing a consistent thermal barrier.
Scientific Experiment
A structured procedure carried out to test a hypothesis, gather data, and provide empirical evidence.
Direct Strategy
A communication approach that involves delivering the main message or conclusion at the beginning, followed by supporting details.
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