Internal Positioning Analysis

question 35

Multiple Choice

Internal positioning analysis:

• A) Can use positioning maps
• B) Examines the firm's own position based on attributes or benefits
• C) Can reveal where a firm's operation may be failing internally
• D) Both B & C
• E) All of the above

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Definitions:

Ordinal

Refers to a type of categorical variable with a set order or scale, but without a fixed interval between its values.

Level Of Measurement

The classification of a variable according to the attributes it can measure, such as nominal, ordinal, interval, or ratio scale.

Grouped Frequency Distribution

A way of summarizing data by grouping values together into classes or intervals and displaying the count of data points within each class.

Interval

A type of variable measurement scale that represents ordered categories with equal distances between adjacent categories but no true zero point.