Positioning Is How an Individual Brand Is Perceived by the Consumer

question 2

True/False

Positioning is how an individual brand is perceived by the consumer, not relative to other brand images the consumer might already have.

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Definitions:

Construct System

A cognitive structure used by a person to categorize and interpret experiences, often influencing their perception and behavior.

Psychological Health

An individual's overall state of mental, emotional, and psychological well-being.

Romantic Relationship

A type of interpersonal relationship that involves emotional and/or physical intimacy, typically characterized by love, commitment, and attraction.

Theory Construction

The process of systematically developing and organizing ideas to explain a phenomenon.