Which Attribute Is Closely Related to Customer Preferences or Actual

question 5

Multiple Choice

Which attribute is closely related to customer preferences or actual purchase decisions?

• A) Salient attributes
• B) Importance attributes
• C) Determinant attributes
• D) All of the above

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Definitions:

Partial Reinforcer

A reinforcement strategy in which only a portion of responses are rewarded, aimed at strengthening behavior.

Primary Reinforcer

An innately reinforcing stimulus, such as one that satisfies a biological need (e.g., food, water, shelter).

Variable-Ratio

A reinforcement schedule where a response is reinforced after an unpredictable number of responses, influencing rapid and consistent response rates.

Fixed-Ratio

A schedule of reinforcement where a response is reinforced only after a specified number of responses, commonly used in behavior modification programs.