In the Ten Guidelines for Building Strong Brands, What Does

question 46

Multiple Choice

In the Ten Guidelines for Building Strong Brands, what does execution mean?

• A) To carry out the requirements in order to reach our target market
• B) To carry out the proper programs for customers in order to ensure the organization's healthy growth
• C) To carry out the communication program so that it not only is on target with the identity and position but it achieves brilliance and durability
• D) To compete with other firms and have a better competitive advantage toward others

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Definitions:

Warehouse Receipts

Documents that provide proof of ownership of commodities (like grain, metals, etc.) stored in a warehouse.

Trust Receipts

Trust receipts are documents that evidence the release of merchandise to a buyer in trust for the bank until the loan amount is paid.

Pledged Inventory

Inventory that has been used as collateral for a loan.

Commercial Paper

An unsecured, short-term debt instrument issued by corporations, typically used for the financing of payroll, accounts payable, and inventories.