In Order to Have an Effective Positioning Approach to the Customer

question 36

Multiple Choice

In order to have an effective positioning approach to the customer, what must the company do?

• A) Promise the benefit the customer will receive
• B) Offer a solution to the customer's problem
• C) Create the expectation
• D) All of the above

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Definitions:

Gastrocnemius

A major muscle in the calf of the leg, involved in walking, running, and jumping.

Soleus

A powerful muscle in the calf of the leg that is involved in standing and walking, lying beneath the gastrocnemius muscle.

Sternocleidomastoid

The sternocleidomastoid is a muscle in the neck that runs from the sternum and clavicle to the mastoid process of the temporal bone, involved in head movement.

Orbicularis Oculi

A circular muscle that surrounds the eyelid, allowing it to close or blink.