Mass Customization Can Be

question 6

Multiple Choice

Mass customization can be:

• A) A way to keep satisfied, loyal, long- term customers
• B) The ultimate form of customer differentiation
• C) A way to use technology to look at the customer as a "segment of many"
• D) Both A & B
• E) All of the above

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Definitions:

Analytics

The systematic computational analysis of data or statistics to discover patterns, trends, or insights.

Company

A legal entity formed by a group of individuals to engage in and operate a business—commercial or industrial—enterprise.

Crowdsourcing

The practice of obtaining information, ideas, or content by soliciting contributions from a large group of people, typically from the online community, rather than from traditional employees or suppliers.

Low-cost

Referring to goods or services offered at a low price point, typically aiming to be affordable to a wide range of consumers.